Chen Shaofeng

Deputy director of the institute of culture industry, Peking University

I think the first thing Pingtan should do is raise the city's profile, enabling more people to get to know where the city is located. We need to look at the big picture when discussing the development of Pingtan’s rural tourism. Whether it succeeds or not is largely dependent on the success of the city’s ambitious plan to build itself into an international tourism island.

Chen Shaofeng, deputy director of Peking University's culture industry institute, delivers a speech during the rural tourism development forum in Pingtan. [Photo provided to chinadaily.com.cn]